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咱们扫数来学习The Economist April 25th 2026 Business "Artificial intelligence — The salesman in the machine — Chatbot ads are changing the way digital marketing works"这篇著述的临了一段。

The Economist April 25th 2026 Business

1. click through

click through v. 点击（跳转）

click-through adj. 点击

click-through rate n. 点击率

造个句子

They claim click-through rates on this type of ad are up to 3 percent， which is quite high.

他们宣称这类告白的点击率高达3%，这是极端高的一个比率。

2. paint a picture (of something)

paint a picture (of something) idiom 将……形容（或展示）为……

The statistics do not paint an optimistic picture.

统计数字显得不甚乐不雅。

For advertisers， AI ads present two challenges. The first is measurement. If users keep chatting rather than clicking through， “post-view attribution”—the murky science of determining whether a user eventually buys the product elsewhere— will become the main way to assess a campaign’s effectiveness. The second challenge is brand safety. Mark Zuckerberg has painted a picture of a future where advertisers simply tell Meta their objective and let the AI handle the rest. But letting a chatbot write its own creative copy is a gamble. Personalised ads have proved to be more effective than generic ones. Companies may nevertheless be wary ofa silicon salesman who could hallucinate a deal too good to be true.

关于告白主而言，AI告白带来了两大挑战。最初是后果议论。若是用户握续聊天而非点击跳转，那么“展示后归因”——即判断用户最终是否在其他平台购买居品的这门尚不训练的科学——将成为评估告白活动后果的主要口头。第二个挑战是品牌安全。马克·扎克伯格(Mark Zuckerberg)形容了一幅翌日图景：告白商只需向Meta阐述筹划，米兰体育app官网剩下的就交给东说念主工智能处治。但让聊天机器东说念主自行撰写告白案牍是一场赌博。尽管个性化告白已被剖析比通用告白更灵验，但企业仍可能对这种“硅基销售员”心存贯注，因为它可能会凭空出好得令东说念主难以置信的交往。

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